ATS Keywords
Sales Manager ATS Keywords — Optimize Your CV for ATS
Discover the essential ATS keywords for a Sales Manager CV that will help you pass applicant tracking systems. Includes must-have keywords, power phrases, and formatting tips for Sales.
Optimize Your CVATS Optimisation
Must-Have Keywords
Include these keywords in your CV to improve your ATS score.
Strengthen Your CV
Power Phrases
Use these multi-word phrases to strengthen your CV.
Avoid These
Words to Avoid
Remove these overused or weak words from your CV.
ATS Score
Before & After ATS Optimization
Before
Missing Keywords
After
Added Keywords
Formatting
ATS-Friendly Format Tips
Use a clean, single-column layout with standard fonts — ATS cannot parse multi-column or image-based CVs.
Save your CV as a .docx or .pdf — these formats have the highest ATS compatibility.
Include the exact job title "{title}" in your header and professional summary section.
Use standard section headings: "Work Experience", "Education", "Skills", "Certifications".
Mirror keywords from the job description naturally — don't keyword-stuff.
FAQ
Frequently Asked Questions
An Applicant Tracking System (ATS) is software that 75%+ of companies use to screen CVs before a human sees them. If your Sales Manager CV isn't ATS-optimised, it may be rejected automatically.
Aim for an ATS score of 80% or higher. This means including most of the key skills, qualifications, and keywords from the Sales Manager job description in Sales.
The most important keywords are the exact job title, required skills listed in the posting, industry terms specific to Sales, relevant certifications, and action verbs that describe your achievements.
No — avoid tables, columns, graphics, headers/footers, and text boxes. ATS software typically cannot parse these elements, which could cause your entire CV to be rejected.
Customise your CV for every application. Match the specific keywords and requirements from each Sales Manager job posting to maximise your ATS score.
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